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Say NO to a Children’s Cooking Franchise!

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Can money be made as a children’s cooking instructor? The answer is a definite YES. (And Healthy Hands Cooking has 6-figure income-earning instructors to prove it).

But lately, I’ve been seeing FB ads for children’s cooking franchise businesses that paint the perfect picture yet never reveal the relentless obstacles, challenges, and money pit involved, including the years of hard work that it can take before actually seeing A SINGLE DIME IN PROFIT.

It drives me NUTS knowing that many hard-working franchise owners will NEVER make it, and will close their business down WHILE LIKELY STILL OWING MONEY to their franchisor for years to come.

How do I know this?

After almost 10 years of operating as a training and support model, I know the numbers. 

I know what the market will bear and I know how many students an Instructor can effectively teach, and how much income that translates into. 

In fact, HHC almost became a franchise model when it was purchased in 2020. But Covid struck, the deal fell through, and now I’ve had time to research and understand that the franchise model would have financially benefited the new owners, but not necessarily the franchisee owners.

Here are the top 10 things I don’t like about children’s franchise businesses:

I could go on and on.

  1. The initial investment is usually $50,000 to $75,000 for the franchise fee which can take YEARS to earn back, if ever at all.
  2. There are additional expenses needed to start the business like tools, supplies, uniforms, business licenses, monthly marketing fees to the franchisor, etc.which can be very costly in this kind of business.
  3. Since franchisees must purchase supplies and materials from the franchise owner, and they set the price, there are no “deals” on stuff they need for class.
  4. There’s no room for personal prefernce…you must use their recipes, and their materials in class. If you’re a creative person, this is like tying your hands behind your back.
  5. Even though you’ll need to get a business license, your “brand” is not allowed to be publicly shown so you’re essentially building THEIR brand through YOUR hard work.
  6. You’ll need to meet sales quotas every month which can be very stressful especially if you’re not a confident, assertive, relentless sales person-type personality.
  7. You’ll then need to pay the franchisor a portion of your sales which significantly reduces your class profit.
  8. You’ll need to use their payment system, website, and class scheduler which is another expense that you’ll need to pay for and won’t be able to shop for for better pricing.
  9. If you don’t keep up the sales in your territory, the territory can be taken away from you, but you’ll likely still be responsible to pay back the franchisor for the number of years you agreed up in your original contract.
  10. Then there’s the extra, expensive, mandatory trainings, conferences, and events, all required by the franchisor as part of your contract, (and another revenue generator for them).

When I see HHC instructors worried about franchises coming to their area, I’m like, “Please don’t worry…they will never make it long-term because the numbers simply can’t support them”.

So if you’re thinking about starting a career as a children’s cooking instructor, and don’t think a franchise model is for you, what other options are out there?

Healthy Hands Cooking is a proven business model with an all-new coaching component that will hand-hold you through the steps to ensure fun, professional, legal, and properly licensed children’s classes.

Find out more at



Jan Pinnington

Jan Pinnington is the founder of Healthy Hands Cooking.