How to Overcome Fear When Starting a Cooking Class Business


February 2, 2024

Turning Challenges into Success…

Hello, my friend, 

Embarking on the journey of starting a cooking class business can be both exciting and intimidating. Many aspiring entrepreneurs are held back by the fear of failure, but it’s essential to recognize that setbacks are a natural part of any venture. Today, I wanted to share some of the common fears of starting a cooking class business and include inspiring examples of some individuals who turned their challenges into success stories. Let’s get started…

Fear of Inadequate Culinary Skills: One of the primary fears for individuals considering starting a cooking class business is the belief that their culinary skills may not be sufficient. The fear of being judged or criticized by potential students can be paralyzing. However, success often arises from the willingness to learn and adapt. 

Corina’s Story

Corina is a successful children’s cooking instructor who is committed to offering fun, engaging, and educational classes. Corina used to be an elementary cafeteria worker who spent long, challenging, and demanding days prepping, preparing, and serving students. Although she worked in a food service capacity, her career was filled with very long days and modest pay. Corina started with HHC in September 2017, but it took her until April 2018 to schedule her first class! I remember that one of her fears was not feeling educated enough to teach kids to cook because she had no formal chef training. I asked her “Do you feel comfortable teaching your own children how to make a smoothie or scrambled eggs?”.  With an emphatic, “Yes”, she understood that as a children’s cooking instructor, the adults will almost always have more knowledge than their students. Corina now earns substantial full-time income teaching part-time hours. Her summers are slammed with back-to-back cooking camps which allows her to slow down the number of classes throughout the rest of the year. I’m very proud of Corina’s achievements, especially her love for her students, and the overwhelming joy she brings to her classes.

Fear of Marketing and Promotion: The fear of promoting a cooking class business can hinder its growth. Many individuals may be passionate about cooking but lack the knowledge and experience in marketing. Overcoming this fear requires a strategic approach to reach and connect with potential students. 

Jan’s Journey

If you know me, you know that I’m a culinary enthusiast! When I first started teaching kids to cook, I faced many challenges, especially in marketing my cooking classes. My first few classes in 2014 had ZERO sign-ups, and I felt like a total failure, even before I began. I wanted to give up. I didn’t have the confidence and I felt like a “poser” because I was brand new to teaching and did not have a culinary education or degree. However, by learning to leverage the partnerships I had with local facilities, I was able to turn things around and successfully market my classes to a significant number of students, turning the initial fear into a thriving business.

Fear of Financial Risks: Launching any business involves financial risks, and the fear of failure can be overwhelming. Entrepreneurs often worry about investing time and money into a venture that may not succeed. However, calculated risks, proper planning, and resilience can lead to financial success. 

Lori’s Triumph

Lori faced financial and physical challenges when starting her cooking class business. Despite initial setbacks, she revisited her business plan and class offerings and sought a partnership with a local college. By demonstrating the value of her classes and the positive impact on the community, Lori not only secured a great place to hold classes but also turned her business into a fun venture with room for creativity and added value for her students. Lori overcomes challenges every single day. She is a beautiful soul who is also legally blind. Do you still think you can’t teach others to cook? Lori has been a heartfelt inspiration to me with her business, The Pilate’s Kitchen, since she first joined HHC in September 2014!

Fear of Competition: The culinary industry is competitive, and the fear of standing out among established competitors can be daunting. However, recognizing your unique selling points and creating a niche for your cooking classes can set you apart. 

Denise’s Unique Approach

Denise is a registered nurse, Dr. Sears Wellness Graduate, and a healthy cooking instructor who faced stiff competition in her market. Instead of succumbing to fear, she embraced her wellness vision and offered authentic, nutritional education cooking experiences. By targeting a specific audience interested in whole foods experiences, and nutrition, Denise not only overcame the fear of competition but also built a loyal following. Denise also integrates local wellness events, adult education programs, and children’s community outreach into her business model. It’s wonderful to see Denise’s business grow over the years!

f any of these remarkable stories resonate with you, please know that you are not alone. Every day, we are often faced with all kinds of challenges in life, but knowing you have a group of team members who are willing and ready to offer advice or just a needed virtual pat on the back, can make all the difference. I hope you will consider joining our team of healthy cooking instructors and making a difference, one child at a time.

More info at:

You’re invited to join our group and meet our instructors and customers!



Jan Pinnington

Jan Pinnington is the founder of Healthy Hands Cooking.